Gini London
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black spot ruffle bias midi dress by gini london
Elevate your wardrobe with our Black Polka Ruched Waist Smock Dress. Featuring a playful polka dot pattern and a flattering ruched waist, this dress is perfect for any occasion. The smock silhouette adds a touch of elegance, while the black color exudes sophistication. Make...- £40.60
£58.00- £40.60
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- Black
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green floral broderie shirred midi dress by gini london
Elevate your wardrobe with this enchanting green floral broderie midi dress. Delicate embroidered florals dance across the fabric, while strategic shirring at the bodice creates a flattering, sculpted silhouette. The midi length offers timeless elegance—perfect for garden parties, weddings, or refined everyday wear. Crafted...- £42.00
£60.00- £42.00
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- Green
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pink bardot trapeze maxi dress by gini london
Pink Bardot Trapeze Maxi Dress Effortlessly chic and undeniably flattering, this pink bardot maxi dress combines timeless elegance with modern ease. The off-shoulder neckline frames your shoulders beautifully, while the trapeze silhouette skims the body for a relaxed, confident fit. Perfect for summer occasions,...- £40.60
£58.00- £40.60
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- Pink
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pink floral tie straps midi dress by gini london
Romantic florals meet effortless elegance in this midi dress. Delicate tie straps frame the shoulders while the flowing skirt skims the body for a flattering silhouette that works from brunch to evening plans. The soft pink palette and intricate floral print add personality without...- £31.50
£45.00- £31.50
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- Pink Floral
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blue tie dye print wrap midi dress by gini london
Embrace effortless style with this striking blue tie-dye wrap midi dress. The bold, hand-painted print brings artistic flair to your everyday wardrobe, while the flattering wrap silhouette cinches at the waist for a universally flattering fit. Perfect for casual outings, weekend brunches, or layered...- £43.40
£62.00- £43.40
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- Blue
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sage green stripe wrap belted viscose midi dress by gini london
Effortlessly chic and undeniably comfortable, this sage green stripe wrap dress brings understated elegance to your everyday rotation. The soft viscose fabric drapes beautifully while the belted waist creates a flattering silhouette that works for the office, brunch, or weekend plans. Midi length keeps...- £32.20
£46.00- £32.20
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- Sage Green
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cotton mix blue tile print button through maxi shirt dress by gini london
Effortlessly chic and undeniably versatile, this cotton-mix maxi shirt dress features a striking blue tile print that commands attention. The button-through design lets you style it buttoned up for polished days or open over basics for relaxed weekends. Crafted from a breathable cotton blend,...- £43.40
£62.00- £43.40
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- Blue
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black ruffle short sleeve viscose maxi dress by gini london
Get ready to turn heads in our Black Ruffle Short Sleeve Viscose Maxi Dress. Made from soft and flowy viscose fabric, this dress features delicate ruffle details and a vibrant lemon print. Perfect for a casual summer day or a night out, this maxi...- £38.50
£55.00- £38.50
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- Black
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multi jacquard chiffon midi dress by gini london
Elevate your everyday style with the Multi Jacquard Chiffon Midi Dress. Crafted from lightweight chiffon, this dress features a vibrant jacquard pattern that adds texture and depth. Its midi length and relaxed fit offer comfortable wear, perfect for a bold yet effortless look. Ideal...- £38.50
£55.00- £38.50
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- Multi
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green animal print v neck shift midi dress by gini london
Make a bold statement with our Green Animal Print V Neck Shift Midi Dress. Show off your wild side with this fashion-forward piece, featuring a flattering V-neck and a comfortable shift silhouette. Stand out in any occasion with this unique and stylish dress.- £29.40
£42.00- £29.40
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- Green Print
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coral diamond cutwork v neck broderie dress by gini london
Elevate your wardrobe with this striking coral broderie dress, designed for effortless sophistication. The delicate diamond cutwork creates intricate texture and visual interest, while the flattering V neckline frames the face beautifully. Crafted with premium broderie detailing, this piece balances editorial elegance with everyday...- £42.00
£60.00- £42.00
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- Coral
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blue foil metallic print short sleeves maxi dress by gini london
Make a statement in this striking maxi dress, where bold blue foil metallic print takes center stage. The short sleeves offer a relaxed, comfortable fit perfect for effortless styling, while the flowing length delivers timeless elegance. Whether you're dressing up for an evening out...- £59.50
£85.00- £59.50
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- Blue
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brown cotton puff sleeves v neck midi dress by gini london
This brown cotton midi dress features stylish puff sleeves and a flattering V-neckline, combining comfort with a bold, casual look. Its breathable fabric and relaxed fit make it perfect for everyday wear, while the unique sleeve design adds a touch of personality to your...- £38.50
£55.00- £38.50
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- Brown
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lemon ruffle short sleeve viscose maxi dress by gini london
Get ready to turn heads in our Lemon Ruffle Short Sleeve Viscose Maxi Dress. Made from soft and flowy viscose fabric, this dress features delicate ruffle details and a vibrant lemon print. Perfect for a casual summer day or a night out, this maxi...- £46.75
£55.00- £46.75
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- Lemon
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lace trim mono pleated wrap midi dress by gini london
Elevate your everyday look with our Lace Trim Mono Pleated Wrap Midi Dress. The lace trim adds a feminine touch, while the pleated design creates a flattering silhouette. Perfect for any occasion, this dress is a must-have addition to your wardrobe.- £36.40
£52.00- £36.40
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- Mono Print
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blue cotton mix tie detail puff sleeves midi dress by gini london
Effortlessly chic and undeniably comfortable, this blue cotton-mix midi dress brings understated elegance to your everyday rotation. The tie detail at the waist creates a flattering silhouette, while voluminous puff sleeves add a playful, contemporary edge. Crafted from a breathable cotton blend, it's the...- £43.40
£62.00- £43.40
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- Blue
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navy floral print fit & flare midi dress by gini london
Own your look in our Navy Floral Print Fit & Flare Midi Dress, that balances confidence with comfort. The fitted waist defines your silhouette while the flared skirt moves freely—a shape that flatters and feels genuinely good to wear. Soft florals scattered across navy...- £33.60
£48.00- £33.60
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- Navy
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red paisley print elasticated waist midi dress by gini london
Elevate your everyday style with this striking red paisley midi dress. The elasticated waist delivers a flattering, comfortable fit that moves with you, while the midi length offers versatile sophistication for any occasion. Bold print, effortless wear—perfect for those who want to make a...- £33.60
£48.00- £33.60
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- Red
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blue ditsy floral shirred bodice midi dress by gini london
Effortless elegance meets playful style in this blue ditsy floral midi dress. The shirred bodice hugs your curves for a flattering fit, while the flowing skirt moves with you throughout the day. Perfect for garden parties, casual brunches, or weekend adventures—this dress transitions seamlessly...- £31.50
£45.00- £31.50
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- Blue
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black bardot jersey mix puff ball midi dress by gini london
Effortless elegance meets playful drama in this Black Bardot Jersey Mix Puff Ball Midi Dress. The Bardot neckline frames your shoulders beautifully, while the voluminous puff sleeves add instant personality and movement. Crafted from a comfortable jersey blend, it skims the body before flaring...- £47.60
£68.00- £47.60
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- Black
Gini London began as a bohemian market stall in Camden and Spitalfields and has since grown into a celebrated womenswear label loved by style enthusiasts across the UK and beyond. From its market roots, the brand has always stayed true to its founding values — elegance, sophistication and versatility.
Every piece is designed to flatter every shape, with a range that spans figure-enhancing bodycon dresses, graceful midi A-lines and relaxed oversized trousers. The collections are curated to take you effortlessly from casual daywear to elevated evening looks — wherever the day or night takes you.
Whether you're dressing for the office, a summer garden party, a night out for cocktails or a day at the races, Gini London has a style to match the moment. Versatile, wearable and always considered, it's fashion designed for real women and real occasions — with the elegance and flair that has defined the brand from the very beginning.
