We know that wearing what you love gives you the freedom and confidence to be authentically you, which is why at Goddiva we want to make fabulous affordable fashion available to all. We work hard to create an extensive range of designs to flatter every body and, more importantly, every personality. Whatever your age, background or budget, you deserve to feel like a star in a dress that feels like it was made especially for you. So whether it’s a special event, your big day, a moment to get a girl’s night out on the town, make sure your outfit shines as bright as you do with Goddiva.
Every woman deserves to feel fabulous, whatever her shape, size, background, or budget.
By continuing to foster innovation and creativity, we aim to inspire and empower women to express their individuality through fashion, making style accessible to all.
Mina and Kugan join forces to create the wholesale occasion wear company City Goddess
Private label brand created which would later lead to the birth of Goddiva
Buoyed by success, and in response to a growing demand for a direct to client option, the Goddiva e-commerce fashion brand was born
Launch of the Louise Thompson collection in collaboration with the Made in Chelsea star, resulting in a sell-out success
Collaboration with Big Brother winner Josie Gibson, in the launch of her first clothing range, to wide media acclaim
The first Stephanie Pratt collection is launched, including stunning evening wear designs by the “The Hills” and “Made in Chelsea” reality TV star, leading to a hugely successful collaboration over 3 seasons.
› Launch of the new Goddiva Plus range in sizes 16-26, with evening and occasion wear carefully designed to flatter feminine curves and help every woman embrace her own beauty
The Goddiva Bridesmaids collection is born, reimagining the glitz and glamour of the Goddiva brands for brides and their squads on that special day
Reality TV star and “I'm a Celebrity” winner, Vicky Pattison debuts her first collection of “Beau- tiful, bright and bold clothing for strong and sexy women".
› Finalist of three Drapers Digital Awards, including Best Website Design, Best Digital Customer Engagement & Retention Strategy, and Best Use of Digital Marketing
› Launch of sister company, the B2B wholesale marketplace TradeGala
It is a priority for Goddiva to ensure that we work ethically throughout our supply chain and organisation, and we work actively to prevent all forms of modern slavery and human trafficking throughout our business. We are committed to acting with transparency and integrity, and work closely with our suppliers and partners to ensure that they share our standards. Although for too long the fashion industry has been complacent in the protection of workers rights and well-being, Goddiva strives not only to not be part of the problem, but part of the solution.
Goddiva is a UK based fashion brand which offers original design fashion via our own e-commerce platform and selected partners.
Goddiva designs all of our products in house in our East London studios. We work closely with producers in the UK, China, India, Dubai and Romania, having built up our relationships over years of close collaboration. The Goddiva directors visit the production teams regularly to ensure that all legal requirements are followed and that production is completed both ethically and responsibly.
We only work with suppliers who agree to uphold our high standards with regards to the treatment of their employees and regularly review our relationships to ensure that they adhere to all legal requirements, and that workers are treated with dignity, fairness and respect. We include contractual provisions within our terms to ensure compliance with these values and perform due diligence checks on a regular basis. We understand that compliance with the Modern Slavery Act 2015 is an ongoing obligation and we are committed to continue improving our systems and practices in order to minimise any risk of human slavery or trafficking anywhere in our business.
The fashion industry has for too long lagged behind in sustainable practices, and we are working hard to minimise our carbon footprint and reduce the negative effects caused by textile and garment production on the environment by the development of good business practices including:
- Working closely with our suppliers to reduce waste and environmental impact of production
- Investigating more sustainable fabrics and technologies and their use in our products
- Increasing the efficiency of our logistics process with the aim of reducing our carbon footprint
- Identifying opportunities to reduce packaging, and increase the sustainability of the packaging used
- Supporting our customers in promoting circular fashion practices.
As part of our commitment to environmental responsibility, we stand by ethical practices in the production of animal-related products. Goddiva does not directly sell fur or leather products and in the case of any other animal-related products used in the production of our designs our animal welfare policy requires that animal products must only be sourced from suppliers that treat animals humanely and ethically, and in line with the internationally recognised Five Freedoms of animal welfare.
