About us

We know that wearing what you love gives you the freedom and confidence to be authentically you, which is why at Goddiva we want to make fabulous affordable fashion available to all. We work hard to create an extensive range of designs to flatter every body and, more importantly, every personality. Whatever your age, background or budget, you deserve to feel like a star in a dress that feels like it was made especially for you. So whether it's a special event, your big day, a romantic date or a night out on the town, make sure your outfit shines as bright as you do with Goddiva.

About us
Our Directors
Mina Melikova

Mina is the creative genius behind the shimmer and sparkles of the Goddiva brand. Trained in fashion at a top London university, she went on to work at haute couture brands designing dresses for the rich and famous. But creating one-off designer pieces from exclusive fabrics, while exciting, wasn't fulfilling her true desire to see her original designs worn by women from all walks of life. And so, the Goddiva label was born – spectacular fashion at affordable prices, designed to bring joy and sparkle into the lives of women everywhere.

Kuganeswaran Thangarajah

Kugan's wide experience in manufacturing and business is the cornerstone to Goddiva's success. By forging strong industry relationships and a streamlined infrastructure, we are able to pick up on the latest trends as soon as they appear, and go from original design to production in as little as a week. Combining focused leadership and a strong team who are passionate about the industry, Kugan has helped transform the concept of celebrity style fashion without the celebrity price tag into a reality.

Mission Statement
Every woman deserves to feel fabulous, whatever her age, dress size or budget.
Vision Statement
By combining the latest e-commerce technologies with lightning fast logistics we are ahead of the game and always on trend. We want to share our customers' most special moments by making our passion for fashion accessible for all.
Brand Identity

Goddiva is part of a group of fashion companies dedicated to offering high quality fashion at competitive prices. Taking a direct-to-consumer approach, the Goddiva brand offers a wide range of elegant occasion and evening wear via a user-friendly e-commerce platform, allowing us to engage directly with our customers and react quickly to the latest trends. Our ethos is to empower women to look and feel their best, no matter what their style, size, background or budget. We are constantly working to offer our clients the very best in aspirational fashion, red carpet looks at a fraction of the cost. Because we believe fabulous fashion should be for everybody.

Our History

2003 - Mina and Kugan join forces to create the wholesale occasion wear company City Goddess

2007 - Private label brand created which would later lead to the birth of Goddiva

2009 - Buoyed by success, and in response to a growing demand for a direct to client option, the Goddiva e-commerce fashion brand was born

2012 - Launch of the Louise Thompson collection in collaboration with the Made in Chelsea star, resulting in a sell-out success

2013 - Collaboration with Big Brother winner Josie Gibson, in the launch of her first clothing range, to wide media acclaim

2017 - The first Stephanie Pratt collection is launched, including stunning evening wear designs by the “The Hills” and “Made in Chelsea” reality TV star, leading to a hugely successful collaboration over 3 seasons.

2017 - Launch of the new Goddiva Plus range in sizes 16-26, with evening and occasion wear carefully designed to flatter feminine curves and help every woman embrace her own beauty

2018 - The Goddiva Bridesmaids collection is born, reimagining the glitz and glamour of the Goddiva brands for brides and their squads on that special day

2019 - Reality TV star and “I'm a Celebrity” winner, Vicky Pattison debuts her first collection of “Beautiful, bright and bold clothing for strong and sexy women".

2019 - Finalist of three Drapers Digital Awards, including Best Website Design, Best Digital Customer Engagement & Retention Strategy, and Best Use of Digital Marketing

2019 - Launch of sister company, the B2B wholesale marketplace TradeGala

Work for Goddiva

We're always on the lookout for fresh talent and pride ourselves on giving our people the opportunity to grow in an exciting industry and learn from the best in the business. We know that a diverse and talented team is the secret to our continuing success, so if you think you've got what it takes to make a difference and help us take Goddiva to the next level, we want to hear from you. We regularly update our LinkedIn page with the latest job openings, or you can contact us directly to let us know what you can offer us – why you're the next big thing! So if you want to work in an environment that strives to support passion and creativity, diversity and growth, get in touch.