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Goddiva’s Top Trending Colours in Fashion for 2024

by Goddiva Account 27 May 2024

So, have you noticed how colour is taking centre stage in fashion this year? It's like 2024 woke up, took a deep breath, and decided to paint the town—or the runway, rather—with the most vibrant, exciting palette we've seen in ages. Whether you’re a fashion newbie or someone who’s been rocking the trends since bell bottoms were first cool, you’ll be buzzing about the shades that are totally in right now.

Let’s start with something we can all agree on: midi and maxi dresses. These lengths have been our wardrobe saviours for a while, right? They’re perfect for almost any occasion, from casual brunches to fancy dinners. This year, though, it’s not just about the cut or the fabric; it's the colours that are making these dresses pop. Imagine flowing maxi dresses in deep, rich colours that scream elegance, or midi dresses in soft pastels that whisper sophistication.

First up, we have electric blue. This colour is like a shot of espresso for your wardrobe. It’s bold, confident, and it instantly lifts your mood. Picture a midi dress in this vibrant shade, cinched at the waist with a cute belt. It’s perfect for making a statement without trying too hard. Whether you’re heading to a summer wedding or just out for a day of shopping, electric blue is your go-to for turning heads.

Open Back Cowl Neck Maxi Dress - Royal Blue DR4354

And then there’s radiant magenta. This shade is a little more playful, a little more mysterious. It’s a vibrant pinky-purple that exudes freshness and excitement. Maxi dresses in this colour are the epitome of modern elegance. Paired with delicate jewellery and strappy sandals, you’re looking at an outfit that’s both eye-catching and utterly chic. Radiant magenta is perfect for those who like to keep things interesting and stand out from the usual crowd, adding a bold pop of colour to any occasion.

Next on the list is lime green. I know, I know—green can be a bit intimidating. But trust me, this year’s lime green is different. It’s fresh, vibrant, and surprisingly easy to wear. Think of a breezy, flowy maxi dress in this lively shade. It’s like wearing a burst of energy. This colour is fantastic for outdoor events, picnics, or even just a stroll in the park. It’s all about bringing a little zest into your day. Lime green is perfect for those who want to add a touch of boldness and fun to their wardrobe while still keeping it effortlessly chic.

Of course, we can’t talk about 2024 without mentioning emerald green. This shade is the definition of luxe. It’s rich, it’s deep, and it makes you feel like royalty. An emerald green midi dress is perfect for those moments when you want to feel both powerful and graceful. It pairs beautifully with gold accessories, creating a look that’s timeless yet totally on-trend.

Now, if you’re someone who loves a bit of drama, burnt orange is your colour. It’s warm, it’s vibrant, and it has a sort of earthy, grounded feel to it. A burnt orange maxi dress is perfect for autumn but can also transition beautifully into spring and summer. It’s a colour that tells the world you’re confident, creative, and not afraid to stand out.

Let’s talk about cornflower blue. This shade is a dreamy mix of calm and sophistication, perfect for adding a touch of serenity to your wardrobe. Cornflower blue is a soft, medium-toned blue that feels fresh and timeless. Imagine a midi dress in this beautiful hue, flowing gracefully as you move. It’s perfect for everything from a relaxed garden party to a chic office look. This colour pairs wonderfully with neutrals and pastels, making it incredibly versatile. Cornflower blue is all about elegance with a serene, almost ethereal vibe, perfect for those who love to blend grace with a hint of modernity.

Last but definitely not least, let’s talk about classic white. White never really goes out of style, but this year it’s back with a vengeance. From crisp, clean midi dresses to romantic, lace-adorned maxi dresses, white is everywhere. It’s the perfect canvas for showcasing your personal style, whether you’re into bold accessories or prefer a more minimalist look.

Diagonal Frill Strap Midi Dress In White DML009002

So, there you have it—the colours that are dominating fashion in 2024. From the bold and the bright to the soft and sophisticated, there’s something for everyone. Whether you’re rocking a midi dress or a maxi, these shades will keep you looking fresh, modern, and totally on-point. Time to embrace the rainbow and let your wardrobe shine!


Written By: Lauren Khan

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