Skip to content


DANAYA 2021: Goddiva's Latest Dreamy Dresses Have Arrived

by Iman Zia 22 Oct 2020

If you've ever seen yourself an extra on the set of 'The Great Gatsby,' sashayin,' swingin' and clinkin' champagne glasses into the wee hours of the morning under a dazzling spectacle of disco balls, then you're at the right stop girlies. 

The Great Gatsby

 Of course, we do not recommend breaking lockdown and defying government protocol. It might be a really precarious, unprecedented time to live in, but dressing up is never cancelled. If anything, slipping into a dress with nowhere to go, and throwing a lockdown party for 2 is the new norm. So embrace it!

Clueless Movie Gif


Sparkle with Danaya, and bask in GODDIVA’s sequin dresses this winter! With a sheer abundance of glittery details in each hand embellished maxi dress, GODDIVA brings you party dresses at an affordable, inclusive range time and time again! We always show a penchant for glitzy glamour, and this twinkling maxi dresses collection is no exception! Time travel back to the roaring ’20s with Downton Abbey and Gatsby-esque vibes with our glittery dresses, including fringe sequins and dramatic flares that will have you the centrepiece of whatever occasion! Festive holidays and important occasions are right around the corner, from Halloween to Christmas and New Year - and we can't let sadness overcome us. We have to manifest strength and confidence that 2021 will be a better year for us, and it's only fair we bid 2020 a farewell in the proper manner! 

Our new, starry collection is a dream, and with soft, delicious mocha to deep blacks, let's breakdown the exclusive, newest addition to our Christmas party wear below!

We're not new to raising the temperature with our evening gowns, but with this delicious, shimmering mocha sunray maxi, we've gone above and beyond to give our girlies the ultimate Disney moment. All our dresses are crafted from hand embellishments, and this particular dress has the most exquisite floor-length flare that'll have you twirling all night (and day). 


 Danaya Sunray Sleeveless Sequin Maxi Dress in Mocha, £75

Cinderella Disney Movie Tumblr 


Next up is the ultimate sultry sequin dress with subtle fringe details dripping off the shoulders. This dazzling spectacle is a head-turner, and I highly recommend slipping into this dreamy, nude maxi dress for Halloween as you embrace your inner 'Great Gatsby.' The beauty of Danaya's collection is the ability to wear these shimmering numbers time and time again. If Halloween isn't for you, then Christmas, New Years, an upcoming wedding or a night in with your S.O. is another route! Add this to your date night wardrobe for the ultimate oomph!


Danaya Hand Embellished Shoulder Fringe Maxi Dress in Nude, £99

Look. At. Those. Bedazzling. Stripes. It doesn't get more enticing than this figure-tight, hugging sleeveless maxi dress. It's really spell-binding, and is it honestly too much to ask to just live in this forever? We're all really spoilt for choice with so many go-to Holiday dresses, and this particular wonder is perfect for New Years. The flawless sparkling finish gives you the opportunity to be the star of the show. With its stretchy fabric, this super stunning black evening maxi dress will have you dancing the night away. 


Danaya Hand Embellished Sleeveless Occasion Maxi Dress in Black, £99


What's a midnight rendevous with a lover without a stunning, sunray dress? This cream coloured alternative to the mocha Danaya dress is perfect if you're not one to experiment with colour. If you've got no events planned, then wear this one Saturday morning - honey, you do you! It's a fairytale dress, and while life isn't always one, the way we dress can be.


 Danaya Sunray Sleeveless Sequin Maxi Dress in Cream, £75

Upgrade your wardrobe before 2020 wraps up with our Hand Embellished Shoulder Fringe Maxi dress in black (see, spoilt for choice with Goddiva, as always)! Any weddings coming up during lockdown? This delicately hand-designed black maxi dress is a true winner for the mother of the bride or groom, with its classic v-neckline and capped sleeves, this dress is perfect - to say the least. We're a sucker for black dresses, because really once you go black you never go back!


Danaya Hand Embellished Shoulder Fringe Maxi Dress in Black, £99


Last, but not least is this mesmerising sleeveless number in nude. When we say we made sure we had two colours for every style, we weren't kidding around! The soft, teasing flare at the bottom of this magical dress is the winner for me - that and the plunging neckline!


Danaya Hand Embellished Sleeveless Occasion Maxi Dress in Nude, £99

Romance, mystery and oh-so feminine! That was GODDIVA’s brand new luxury dresses range – Danaya. This exclusive collection drips with glitz, glamour and Hollywood style with sultry sequins, intricate, hand-embellished designs - all at affordable prices! Feel like an A-lister in the comfort of your own home. We want to be as inclusive as possible, giving you the chance to dress up like celebrities without it costing and arm and a leg!

Life should be celebrated, no matter what the occasion - if you are stuck in lockdown again and looking for the perfect wedding dresses, then pick one of our razzle-dazzle, shimmering Danaya dresses for that special occasion. Celebrate in style with the latest Danaya collection by GODDIVA! Here's a little dance from Queen Leslie Knope to celebrate:
 parks and recreation tumblr gif nbc

And there you have it! We made sure to drop a number of collections before this dreadful year ends, and Danaya is simply one slice of a rather delicious cake. We've still got our Autumn Winter 2021 collection coming up, and a little something special too (*cough cough*, tops, *cough cough*). We've got 20% off across the site too (including our starry Danaya collection), so slip into your dream Goddiva dress today! Watch this space for exciting new updates! 


If you want to be featured on our socials, then be sure to tag us with #GoddivaGirl and who knows, we might send over a gift just in time for Christmas ;) 



Prev Post
Next Post

Thanks for subscribing!

This email has been registered!

Shop the look

Choose Options

Edit Option
this is just a warning
Your Cart
Need help? We're here for you!

If you have a question about your account or order history you can find all the relevant information in your account dashboard. And if you can't find what you need, check out our FAQ's for a whole range of information about orders, returns, delivery and much more.

Still can't find what you're looking for? Feel free to drop us a line and we'll be happy to help.
Delivery and Returns
Shipping is calculated at checkout, however you can use our shipping calculator on your cart or product page to calculate shipping to your location.

We offer free worldwide delivery on all orders over £95!
For orders under this amount standard UK shipping is at a cost of £2.99.

Next Business day UK delivery is available for Goddiva brand products at a cost of £4.50 (orders must be placed Monday-Thursday before 12pm).

PLUS - Free UK returns!.

Irish standard shipping £6.99

Rest of World shipping on orders under £95: £9.90

Check here
Payments & Discounts
We accept all major credit and debit cards, Paypal, & AmazonPay. Plus we offer buy now, pay later or pay in instalment options with Clearpay.

If you have a gift card or discount code simply enter it at our secure checkout page to obtain your discount prior to purchase