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  • Navy Floral Print Fit & Flare Midi Dress by Gini London
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    navy floral print fit & flare midi dress by gini london

    Own your look in our Navy Floral Print Fit & Flare Midi Dress, that balances confidence with comfort. The fitted waist defines your silhouette while the flared skirt moves freely—a shape that flatters and feels genuinely good to wear. Soft florals scattered across navy...
    £33.60
    £48.00
    £33.60
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  • Floral Print Frill Hem Wrap Dress by Double Second
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    floral print frill hem wrap dress by double second

    This floral print wrap front dress is perfect for casual weekends, your summer work wardrobe and can also be dressed up for fancy occasions. It boasts a wrap front design with elegant floaty sleeves and a frilled high-low hemline. An elasticated waist and a...
    £39.75
    £53.00
    £39.75
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  • Cream Cotton Spot Print Lace Trim Midi Dress by Gini London
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    cream cotton spot print lace trim midi dress by gini london

    Effortlessly chic and undeniably comfortable, this cream cotton midi dress features a charming spot print that adds playful character to your everyday wardrobe. The delicate lace trim detailing elevates the look with a touch of feminine sophistication, while the relaxed midi length offers versatility...
    £42.50
    £50.00
    £42.50
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  • Cross Halterneck Pleated Skirt Midi Dress by Double Second
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    cross halterneck pleated skirt midi dress by double second

    This navy halter neck maxi dress is suitable for party occasions and for weddings, perfect for both bridesmaids and guests. The main design is the criss-cross halter top, showing off your back with a beautiful ribbon. Lace Halter neck dressPleated skirtOpen backMid lengthLining on body and...
    £60.75
    £81.00
    £60.75
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  • Printed Navy Wrap Dress With Tiered Frill Detail by Double Second
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    printed navy wrap dress with tiered frill detail by double second

    This printed chiffon dress boasts a wrap front design, long balloon sleeves with elasticated cuffs and a tiered frill detail on the skirt. This midi length dress also features an elegant keyhole back, is lined through the body and has an elasticated waist making...
    £21.20
    £53.00
    £21.20
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  • Beige Crochet Knit Bodycon Slit Dress by Gini London
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    beige crochet knit bodycon slit dress by gini london

    Experience effortless comfort and style with our Beige Crochet Knit Bodycon Slit Dress. Made from soft, breathable material, the crochet knit design hugs your curves while the slit adds a touch of allure. Perfect for any casual occasion, this dress is a must-have in...
    £29.40
    £42.00
    £29.40
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  • Chocolate Textured V Bar Halter Neck Bikini Top by Gini London
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    chocolate textured v bar halter neck bikini top by gini london

    Elevate your swimwear collection with this striking chocolate bikini top, featuring a textured fabric that adds visual depth and tactile interest. The halter neck design offers secure support and a flattering V-neckline that elongates the silhouette. Perfect for beach days or poolside lounging, this...
    £16.50
    £22.00
    £16.50
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  • Rust Metallic Ruch Side Bikini Bottom by Gini London
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    rust metallic ruch side bikini bottom by gini london

    Elevate your swimwear collection with this striking rust metallic bikini bottom. Featuring flattering ruched detailing along the sides, it creates a sculpted silhouette while the lustrous metallic finish catches the light beautifully. The rich rust tone offers a warm, sophisticated alternative to traditional neutrals,...
    £15.30
    £18.00
    £15.30
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  • Black Spot Ruffle Bias Midi Dress by Gini London
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    black spot ruffle bias midi dress by gini london

    Elevate your wardrobe with our Black Polka Ruched Waist Smock Dress. Featuring a playful polka dot pattern and a flattering ruched waist, this dress is perfect for any occasion. The smock silhouette adds a touch of elegance, while the black color exudes sophistication. Make...
    £40.60
    £58.00
    £40.60
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  • Pink Metallic Jacquard Flutter Sleeves Floral Maxi Dress by Gini London
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    pink metallic jacquard flutter sleeves floral maxi dress by gini london

    Make a statement in this stunning pink metallic jacquard maxi dress. Delicate floral patterns shimmer across the fabric, while flutter sleeves add a playful, feminine touch. The flowing silhouette skims the body beautifully, perfect for evening events, celebrations, or whenever you want to feel...
    £59.50
    £85.00
    £59.50
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  • Pink Floral Print Sparkle Chiffon Wrap Midi Dress by Gini London
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    pink floral print sparkle chiffon wrap midi dress by gini london

    Effortless elegance meets playful sparkle in this show-stopping midi dress. The soft chiffon drapes beautifully with a flattering wrap silhouette, while delicate pink florals dance across the fabric. Subtle sparkle detailing catches the light with every movement, making it perfect for occasions that call...
    £55.25
    £65.00
    £55.25
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  • Sage Green Spot Print Shirred Waist Shift Midi Dress by Gini London
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    sage green spot print shirred waist shift midi dress by gini london

    Effortless elegance meets playful print in this sage green shift dress. The delicate spot pattern adds visual interest while the shirred waist creates a flattering silhouette that moves with you. Cut in a relaxed midi length, it's the perfect piece for transitioning from day...
    £25.20
    £36.00
    £25.20
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  • Rust Cotton Button Through Belted Shirt Dress by Gini London
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    rust cotton button through belted shirt dress by gini london

    Effortless elegance meets everyday comfort in this rust cotton shirt dress. Featuring a classic button-through front and adjustable belt, it transitions seamlessly from casual weekends to smart-casual occasions. The relaxed silhouette flatters all shapes, while premium cotton keeps you cool and comfortable throughout the...
    £37.50
    £50.00
    £37.50
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  • Blue Watercolour Print Ruched Panel Swimsuit by Gini London
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    blue watercolour print ruched panel swimsuit by gini london

    Make a splash in this striking blue watercolour print swimsuit, designed with a flattering ruched panel detail that sculpts and smooths. The vibrant abstract print brings artistic flair to your poolside look, while the strategic ruching offers both style and confidence-boosting support. Perfect for...
    £28.50
    £38.00
    £28.50
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  • Black Textured Halter Bikini Top With Ring Detail by Gini London
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    black textured halter bikini top with ring detail by gini london

    Unleash your inner fashionista with our Black Textured Halter Bikini Top. This stunning top features a unique ring detail that adds a touch of elegance to your beach look. The halter style provides comfortable support, while the black textured fabric adds a trendy touch....
    £13.50
    £18.00
    £13.50
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  • Red Textured High Waist Bikini Bottom by Gini London
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    red textured high waist bikini bottom by gini london

    Make a statement in this bold red bikini bottom featuring a textured fabric that adds visual interest and dimension. The high-waist cut offers flattering coverage and a retro-inspired silhouette that suits all body types. Soft, stretchy material moves with you for all-day comfort, whether...
    £12.60
    £18.00
    £12.60
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  • Printed Navy Wrap Front Butterfly Sleeve Dress by Double Second
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    printed navy wrap front butterfly sleeve dress by double second

    This floral print wrap front dress is perfect for casual weekends, your work wardrobe or can be dressed up for fancy occasions. It boasts a wrap front design with elegant elbow length bell sleeves and a frilled high-low hemline. An elasticated waist and a...
    £27.50
    £55.00
    £27.50
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  • Black Flowy Open Front Beach Cover Kimono by Gini London
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    black flowy open front beach cover kimono by gini london

    Effortlessly elevate your beach style game with our Black Flowy Open Front Beach Cover Kimono. Featuring a relaxed, flowy fit and an open front design, this kimono is the perfect blend of casual and bold. Perfect for layering over your favorite swimsuit for a...
    £27.20
    £32.00
    £27.20
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  • White Cotton Shirred Strappy Flare Maxi Dress by Gini London
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    white cotton shirred strappy flare maxi dress by gini london

    Effortless elegance meets summer ease in this white cotton maxi dress. Delicate shirring at the bodice creates flattering definition, while adjustable straps offer customizable comfort. The flared skirt flows freely from the waist, delivering movement and grace with every step. Perfect for warm-weather occasions—from...
    £38.25
    £45.00
    £38.25
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  • Pleated Waist Strappy Wrap Front Dress by Double Second
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    pleated waist strappy wrap front dress by double second

    This dress is perfect for a date night or a night out with the girls. It boasts a wrap body design with a pleated waist, adjustable straps, midi skirt length and comes with shirring elastic at the back. Wrap upper bodyPleated waistAdjustable strapsMidi lengthShirred elastic...
    £29.00
    £58.00
    £29.00
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Find Your Perfect Dress for Less — Style, Quality & Savings in One Place

Refresh your wardrobe with Goddiva's exclusive collection of dresses on sale, featuring elegant styles at irresistible prices. Whether you're shopping for an evening event, a bridesmaid look, a wedding guest outfit or simply a beautiful dress for your next occasion, our sale range offers premium quality at a fraction of the price.

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From floaty chiffon gowns to sparkling sequin dresses, sleek satin silhouettes and best‑selling occasionwear, this curated sale collection helps you look stunning without stretching your budget.

Dresses on Sale for Every Occasion

  • Evening Dresses on Sale: Discover beautifully reduced Evening Dresses crafted in chiffon, satin and sequin finishes — ideal for black‑tie events, galas and special nights out.
  • Wedding Guest Dresses on Sale: Explore elegant Wedding Guest Dresses in flattering cuts and seasonal colours, perfect for celebrations throughout the year.
  • Bridesmaid Dresses on Sale: Stylish, budget‑friendly Bridesmaid Dresses featuring flowy silhouettes and soft pastel tones to complement your theme beautifully.
  • Party & Cocktail Dresses on Sale: From shimmering minis to refined satin midis, find standout Party Dresses and Cocktail Dresses perfect for celebrations, nights out and festive moments.
  • Prom & Graduation Dresses on Sale: Make an unforgettable entrance with discounted Prom Dresses, elegant evening gowns and embellished statement pieces.

Sale Styles & Silhouettes to Shop

  • Maxi Dresses on Sale: Graceful long dresses in chiffon, sequin and satin — perfect for evening events, weddings and formal occasions.
  • Midi Dresses on Sale: A polished and versatile length ideal for cocktail evenings, dinners and semi‑formal events.
  • Mini Dresses on Sale: Playful and chic, perfect for nights out, parties and weekend celebrations.
  • Sequin Dresses on Sale: Sparkling pieces designed to stand out at parties, galas and glamorous occasions.
  • Satin Dresses on Sale: Smooth, elegant styles offering timeless sophistication.
  • Chiffon Dresses on Sale: Light, airy and feminine — ideal for outdoor celebrations and warm‑weather events.
  • Cocktail Dresses on Sale: Refined, stylish looks perfect for dinner dates, social gatherings and dressy evenings.

Why Shop the Goddiva Sale Collection

  • Premium fabrics including chiffon, satin, velvet & sequins.
  • Beautiful silhouettes designed for UK women.
  • Significant savings across new and bestselling styles.
  • Inclusive sizing from Petite to Plus.
  • Limited‑edition colours and seasonal reductions.
  • Fast UK delivery & easy returns.
  • Extra value with Goddiva Unlimited.

How to Choose the Best Dress from the Sale

Shopping the sale doesn't mean compromising on style. Consider:

  • Use our intuitive filter feature to find your ideal size, style and detailing
  • Seasonal colours that complement your event.
  • Flattering shapes, from wrap to A‑line or fitted silhouettes.
  • Fabrics that enhance your look, like sequins for parties or chiffon for weddings.
  • Timeless designs that stay stylish year after year.
  • Shopping early, as sale sizes can sell out quickly.

Complete your outfit with metallic heels, elegant accessories and jewellery to elevate your final look.

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