Gini London
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oatmeal spot print shirred waist shift midi dress by gini london
Effortless elegance meets playful print in this midi shift dress. The relaxed silhouette skims the body for all-day comfort, while delicate shirring at the waist adds subtle definition and movement. Soft oatmeal tones paired with a charming spot print create a versatile piece that...- £25.20
£36.00- £25.20
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- Oatmeal
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green floral elastic waist maxi dress by gini london
Embrace effortless style with our Green Floral Elastic Waist Maxi Dress. The comfortable elastic waistband flatters your figure while the vibrant green floral pattern makes a bold statement. Perfect for summer outings or dressed up with accessories for evening events – this versatile maxi...- £33.60
£48.00- £33.60
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- Green
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black waist ruched metal trim sleeveless midi dress by gini london
This sleeveless midi dress features a flattering ruched waist with a sleek metal trim, combining comfort with a bold, stylish edge. Its black fabric offers versatile wear for casual outings or confident evening looks, ensuring you feel both relaxed and striking wherever you go.- £26.60
£38.00- £26.60
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- Black
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red floral elastic waist maxi dress by gini london
Embrace effortless style with our Red Floral Elastic Waist Maxi Dress. The vibrant red floral pattern makes a bold statement while the elastic waist offers comfortable all-day wear. Perfect for summer outings or dressed up with accessories for evening events. This free-flowing maxi silhouette...- £33.60
£48.00- £33.60
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- Red
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black bardot jersey mix puff ball midi dress by gini london
Effortless elegance meets playful drama in this Black Bardot Jersey Mix Puff Ball Midi Dress. The Bardot neckline frames your shoulders beautifully, while the voluminous puff sleeves add instant personality and movement. Crafted from a comfortable jersey blend, it skims the body before flaring...- £47.60
£68.00- £47.60
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- Black
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black viscose wrap tiered maxi dress by gini london
Elevate your style with our Black Viscose Wrap Tiered Maxi Dress. Crafted from high-quality viscose, this dress features a flattering wrap design and tiered layers for a sophisticated and elegant look. Perfect for any occasion, this dress will make you feel luxurious and exclusive.- £36.40
£52.00- £36.40
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- Black
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lace trim mono pleated wrap midi dress by gini london
Elevate your everyday look with our Lace Trim Mono Pleated Wrap Midi Dress. The lace trim adds a feminine touch, while the pleated design creates a flattering silhouette. Perfect for any occasion, this dress is a must-have addition to your wardrobe.- £36.40
£52.00- £36.40
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- Mono Print
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plain ruched jersey midi dress by gini london
Elevate your wardrobe with our Plain Ruched Jersey Midi Dress. Crafted from premium jersey fabric, this dress features flattering ruching details that enhance your silhouette. Perfect for any occasion, its simple design exudes elegance and sophistication. Make a statement with this luxurious dress.- £26.60
£38.00- £26.60
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- Burgundy
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pink summer stripe shirred waist maxi dress by gini london
Effortless summer style meets flattering design in this pink striped maxi dress. The shirred waist creates a beautifully defined silhouette while the flowing skirt offers all-day comfort and movement. Perfect for warm-weather occasions, from casual outings to garden parties, this dress pairs timeless stripes...- £36.40
£52.00- £36.40
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- Pink
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blue ditsy floral shirred bodice midi dress by gini london
Effortless elegance meets playful style in this blue ditsy floral midi dress. The shirred bodice hugs your curves for a flattering fit, while the flowing skirt moves with you throughout the day. Perfect for garden parties, casual brunches, or weekend adventures—this dress transitions seamlessly...- £31.50
£45.00- £31.50
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- Blue
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khaki tiered halter maxi trapeze dress by gini london
Effortless elegance meets modern silhouette in this khaki tiered halter maxi dress. The trapeze cut skims the body with graceful movement, while layered tiers add dimension and visual interest. A halter neckline frames the shoulders with understated sophistication, perfect for warm-weather occasions from garden...- £31.50
£45.00- £31.50
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- Khaki
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mulberry faux suede pencil dress by gini london
Make a statement in mulberry. This faux suede pencil dress combines tactile luxury with a bold, streamlined silhouette that commands attention. The rich fabric feels incredible against the skin, while the fitted cut flatters every frame. Layer it under a blazer for boardroom polish...- £30.80
£44.00- £30.80
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- Wine
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burgundy zebra cowl neck midi dress by gini london
Elevate your everyday style with this striking Burgundy Zebra Cowl Neck Midi Dress. The dramatic zebra print commands attention while the rich burgundy base keeps things sophisticated and wearable. A luxurious cowl neckline drapes beautifully, creating an effortlessly chic silhouette that flatters and flows....- £25.20
£36.00- £25.20
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- Burgundy
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burgundy zebra print batwing sleeve shirt dress by gini london
Make a statement with our Burgundy Zebra Print Shirt Dress, designed for those who embrace bold patterns and effortless style. The dramatic batwing sleeves add movement and dimension, creating a flattering silhouette that works equally well dressed up or down. Crafted for comfort, this...- £33.60
£48.00- £33.60
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- Burgundy
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cotton mix blue tile print button through maxi shirt dress by gini london
Effortlessly chic and undeniably versatile, this cotton-mix maxi shirt dress features a striking blue tile print that commands attention. The button-through design lets you style it buttoned up for polished days or open over basics for relaxed weekends. Crafted from a breathable cotton blend,...- £43.40
£62.00- £43.40
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- Blue
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black floral lurex animal wrap front dress by gini london
Elegant wrap-front dress in black with a striking floral lurex print and animal motif. The flattering wrap silhouette creates definition at the waist, while the lurex threading adds subtle shimmer and sophistication. Perfect for evening occasions or elevated daywear. The animal print detail brings...- £59.50
£85.00- £59.50
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- Black
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black spot ruffle bias midi dress by gini london
Elevate your wardrobe with our Black Polka Ruched Waist Smock Dress. Featuring a playful polka dot pattern and a flattering ruched waist, this dress is perfect for any occasion. The smock silhouette adds a touch of elegance, while the black color exudes sophistication. Make...- £40.60
£58.00- £40.60
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- Black
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teal jersey lace v neck ruffle maxi dress by gini london
Dive into effortless elegance with this teal jersey maxi dress. The flattering V-neckline draws the eye upward, while delicate lace detailing adds texture and intrigue. Cascading ruffles down the skirt create movement and drama with every step. Crafted from soft, breathable jersey fabric, it's...- £52.50
£75.00- £52.50
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- Teal
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floral v neck elasticated waist midi dress by gini london
Elevate your fashion game with our Floral V Neck Elasticated Waist Midi Dress. The v neck cut and elasticated waist create a flattering silhouette, while the floral design adds a touch of feminine charm. Perfect for any occasion, this dress will make you feel...- £26.60
£38.00- £26.60
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- Black
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navy floral print fit & flare midi dress by gini london
Own your look in our Navy Floral Print Fit & Flare Midi Dress, that balances confidence with comfort. The fitted waist defines your silhouette while the flared skirt moves freely—a shape that flatters and feels genuinely good to wear. Soft florals scattered across navy...- £33.60
£48.00- £33.60
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- Navy
Gini London began as a bohemian market stall in Camden and Spitalfields and has since grown into a celebrated womenswear label loved by style enthusiasts across the UK and beyond. From its market roots, the brand has always stayed true to its founding values — elegance, sophistication and versatility.
Every piece is designed to flatter every shape, with a range that spans figure-enhancing bodycon dresses, graceful midi A-lines and relaxed oversized trousers. The collections are curated to take you effortlessly from casual daywear to elevated evening looks — wherever the day or night takes you.
Whether you're dressing for the office, a summer garden party, a night out for cocktails or a day at the races, Gini London has a style to match the moment. Versatile, wearable and always considered, it's fashion designed for real women and real occasions — with the elegance and flair that has defined the brand from the very beginning.
