His birthday is coming and you’re scratching your head about what gift to buy. Whether it’s your brother, boyfriend, father or best friend, women often find it hard to buy gifts for men.

Some gifts are truly special, like a trip or a ticket for a concert but, in all honestly, you’re not going to reinvent the wheel every year. Aim for a gift that he can wear regularly. It’s even better if it’s something he would use but never thought about buying for himself. Here are some tips:

Watches

Tayroc Black and Silver Watch (£120)

Watches are a great gift to offer men. Assuming they already have one, it is relatively easy to spot a man’s taste in watches. If they are one of those men who never wore a watch before but are now willing to give it a go, they will spend a fair amount of time drooling over a few of them in the display of a jewellery shop – pay attention.

Sunglasses

EAST VILLAGE 'JOURNEYMAN' METAL ROUND COPPER WITH BROWN LENS (£30)

When it comes to sunglasses, it’s a great opportunity to offer them something special and out of their comfort zone. If you know the sunglasses they already have, you can look for different styles that would match clothes they recently bought. It’s always great to have another pair of sunglasses!

Men's Fragrance

Tayroc Fragrance Spice Perfume (£98.00). Notes of grapefruit, cardamom, mint, nutmeg, cedar, lavender and sandalwood.

Men's fragrance is a very popular gift but a tricky one. Getting it as a gift sometimes can go wrong because many of us pick a fragrance to be our perfume and would not use anything else. If the man you are surprising is open to try different ones, and then go for it – it’s a good and useful gift. If you’re getting it for your better half, the advantage is you’re sort of getting a gift for yourself too every time you're near him!

Jewellery

Tayroc Black Semi-Precious Stone Bracelet (£40.00)

Some men are still very insecure about wearing jewellery and, more often than not, they wouldn’t know which one to get. Unless the man you’re buying the gift for already wears rings or other jewellery pieces, introduce them to these fashion accessories with a simple item, like a plain bracelet.

Card Wallets

Leather Business Card Holder (£34.40)

Card holders are usually kept in pockets, so they will deteriorate at some point, sooner than later if they are made of lower quality materials. Wallets should be replaced every couple of years or so and a leather card holder is very flattering for the person wearing it.

Cufflinks

Wave Jewells Cufflinks (£149.00)  

This is very useful for men who wear shirts every day but it’s even more for those who don’t – the day will come when they need a pair of these but it’s unlikely they would get it for themselves. Cufflinks are a gift for a proper gentleman and a great investment.

When we brainstorm ideas of gifts for men, the typical thought of ‘he already has everything he needs’ often holds our creativity back. Trust your instincts. Explore our suggestions of gifts for him and explore what’s new in gifts at Goddiva.